Catch Up With Pontus Alv

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A Pontus Alv Original takes place of a portrait

 

Knowing that Polar Summer 2020 was incoming got the cogs turning and we figured that finding out what Pontus Alv has been up to is long overdue. It was definitely time to catch up with the driving force behind one of our favourite companies. In the coming months we will be doing the same with others to see what is transpiring. Catch up articles will be just that, an alternative to more traditionally framed interviews. We are stoked that Pontus is the first one in what will become a series.

As always Pontus has been up to a lot, relocating, recovering, building a house, running Polar logistics on a daily basis as well as throwing a shoe company into the mix. He is happiest when projects fill the horizon and we caught him with a few on the boil. Polar drops arrive quarterly, each time evolved, improved and expanded so I wanted to ask a little about the work and creative process which goes into that. We talked about the cult status his Big Boy pants have achieved and his mission to solve the eternal trouser issues we experience as a community. I was also more than curious to learn about his new shoe venture Last Resort AB so you will be able to find out all about that. It’s always a pleasure to check in with this master of the arts, I hope you enjoy catching up too…
 
Interview By Jacob Sawyer

 
Pontus, it’s been a while, we just wanted to check in, what’s going on with you?

Right now, one year ago I moved to Portugal, Porto. I moved down here for better weather. I bought a house here that I’m rebuilding from zero basically. I’m just living down here, it’s hot as hell, nicer weather all year round, palm trees. Then of course I’m close to my production, a lot of my Polar stuff is made here around the corner, 40 minutes away. It’s nice to be close to that and have a daily check in. It’s easy, if there’s a problem I just go up there or they come down. They show me the problem and we solve it instead of shipping stuff back and forth to Sweden.

Less delay.

Yeah I mean there’s always something in production.We do four collections a year so there will always be some kind of issue each time. Something wrong with a fabric or a print or they ordered the wrong thing. There’s always something but that’s the daily work. But living down here, it was 2018 in August I fucked my knee up, I fucked my ACL skating a ramp so I’ve been out basically. I had a surgery in November 2018 but now after a year and seven months it’s starting to feel quite okay. It will never be the same as it was but it’s starting to be at least okay enough to bomb some hills, do little ollies and some easy things.

That’s the first time anything like that has happened to you right?

Yeah in my career as a skater, I mean I retired as a pro skater a few years ago but I never had any ACL or knee surgeries or any broken legs or anything like that. I mean I hit my head one time and got some stitches but nothing that put me out of skating for that long. I’m blessed for having a long skateboarding career, being able to skate injury free for over 30 years.

But getting back to full strength.

Yeah I’ve been rolling about. I’ve been so busy but about a month ago I fucked my toe up too. I was laying on my sofa and was getting up to go to the beach. I got off the sofa and just kicked my toe straight into the leg of a chair. It was really bad, I think I broke the toe because it was completely blue and swollen. That was four or five weeks ago. If you break your toe you can’t do anything about it, it just has to self heal. But before that I was skating, I wouldn’t say skating full on but I was doing bits and bobs, enough to have fun you know.I’m not stressing about it because I just turned 40, I’m not stressing because I have to have a career going or film a video part or any of that kind of stuff, I’m just enjoying it. Down here it’s nice because you’ve got the hills, you can take the cruiser board and just do some nice hill bombs. Stuff like that, when you get older you just appreciate rolling, having a cruiser board and just pushing. Little manuals and ollies, it’s enough.

How have Covid 19 measures affected you personally living out there?

Down here in Portugal it’s been quite mellow. When Europe shut down they also shut it down here. It was empty on the streets and stuff, I was still working construction on the house with some restrictions. But down here it’s been not too bad, same as everywhere, people are wearing masks 24-7, keeping their distance, keeping their hands clean and so on. In Portugal it’s still going on, it’s not over but it’s been pretty easy as far as people being infected and people dying. I think it is 1500 deaths here total so a low rate here in Portugal but Italy and Spain got hit hard and I guess in Sweden it’s not the best either.

It’s just the way the world is going you know, it’s a pretty sad direction we are seeing the world going right now. Everything going on in America, racism, climate change and climate problems. The global leaders are not being leaders. We are all hoping for another world but at the moment we have Trump and Bolsonaro in Brazil, them and other leaders giving no direction or saying “hey let’s try and clean this planet up. Let’s try and be nice to each other and make this a nice lovable place”. Instead we have full on power, capitalism going out of control. It’s not a nice direction where our planet is heading and I think every human on this planet right now is feeling quite anxious about the situation. What the fuck! Where are we heading as humans and as a planet? It’s a sad place right now. I hope we get a new president in America, I doubt they will do much but I hope somewhere on the planet, some part of the world starts pushing in another direction.

I hope so too. How has the lockdown affected Polar?

We have been standing strong in this, the business is solid. As for most other brands, I can’t talk for anyone else but we have Avery good, functional web store and logistics centre. So we have been having strong web sales during the crisis and we are doing fine as a company. I was a little bit stressed there for a minute when shit started to be shut down and no-one really knew where we were heading. Right now things are opening up again, the wheels have go to keep spinning. I’m not the person who is going to stress over it, if we have to downsize and be small I can be small, or I can be big or whatever.

I will continue to do what I do no matter what as a big business or a small business because I love doing what I do, designing skateboards and cool clothing. If I had to downsize the company you need to move with the times, that’s not a problem for me. Not an issue, it would mean telling the team we need to do less tours or cut some salaries and tighten up the system. But so far we haven’t needed to do anything, we are maintaining everything as always and it’s been fine.
 

I will continue to do what I do no matter what as a big business or a small business because I love doing what I do

 

Polar Notebook Hood with a Dane Brady Out Of Service board

 

I checked the new Summer collection before it arrived, we have the Notebook hood with drawings from your sketchbook on it. Is it still nice having that added canvas for your work?

You have the boards, T-Shirts, long sleeves and the hoodies. They are the things you throw prints, logos or artwork on really. It is a fun creative output. Some things work as a board graphic, a board graphic can be any kind of artwork, all kinds of weird shit goes on a board. But when you put it on clothing not everything works well. It’s really tricky I think, doing good prints on T-Shirts and hoodies and so on is very difficult. I find it quite challenging to design.

How does it affect the creative process? Is it a fluent constant or do you ever hit a kind of writers block due to deadlines?

Well we do four drops a year so we know for instance having finished the Winter drop with catalogues there will be a break. I work with Tynan Kerr and Jacob [Ovgren] and this new guy Isaiah Kennedy who did Shin’s graphic with the surfer and sometimes the team contribute. All the time, all year we are just talking about graphics and ideas. Sometimes the rider will come up with some artwork or the rider has a friend, Nick Boserio’s wife is doing some stuff for instance. I just try to collect the materials from everyone and talking with the riders and listening. Most of the time they don’t have any clear ideas, sometimes they do and if not I’m just trying to put stuff together from the archives, moving stuff around.

I will show them mock ups and see what they are into. I know what the riders like you know. Hjalte always wants a centre graphic, lots of empty space, clean nose, clean tail. He wants a clean board style so I know I have to do that for Hjalte. Oski wants full graphics all over the board. I’ve worked with the guys for so long now that I know what they’re into.

I work with the artists, sometimes I do stuff myself, I’ll go into my photo archives and family archives. I’ll mess around with stuff, I don’t ever have a clear plan I just kind of freestyle. It’s a jam, it’s like a session basically. If it’s time for a new collection usually it takes two to three weeks to put it all together and I just jam with what I have around me at that time.

Working in bursts.

Yeah just go in and charge it you know, playing around, drawing stuff. I’ll always have a little notebook around and little doodles around, randomly messing around with things. Sometimes there’s things I like and I’ll try them out and see what I can do with them. It’s really random, there’s obviously a style to it but it’s not that planned out.

Sometimes we do though, sometimes we do specific things where a rider says “ want to have an old school graphic”. Like Hjalte’s beast mode board with the skull and fire and stuff. Then I’ll try to find an artist who can do that kind of style. I have a lot of ideas, like I would love to have a certain style for a rider but it’s hard to find someone to execute it and read your mind. This is my vision, you explain it and someone else draws your vision. Sometimes that happens or sometimes riders have an artist they want to work with. It’s quite an open canvas, a platform where all the riders and the team can contribute their visions and ideas. That’s the way I like it to be, it’s their pro model. I never print a board a rider doesn’t like. I always check in and see if they are cool with it or not.

Sometimes it’s hard, there will be conversations where a rider says they don’t like a graphic. I’ll be like “how can you not like this, this is epic, this is sick!” But they’ll say “no I’m not into it, I don’t like it”. Then we’ll talk more and in the end it’s the font they don’t like, the way their name looks or the colour. Then we’ll adapt it, it’s like a battle sometimes. Sometimes a graphic will get straight up denied and you’re like “fine, cool, that goes in the bin”. I have a lot of those outtakes which for whatever reason didn’t make the cut. It’s normal, I’m so used to it now if something is denied. Then I’ll change the name and try it with another rider “What’s up? You’re into this? Okay cool” [laughs] Sometimes there’s a little battle there but normally it’s fine. It does happen sometimes though that that guy on that day wasn’t feeling it for whatever reason.

 

Smoke coloured Polar Big Boy Cord pants in sugacane position courtesy of oski. Pig Barrier DIY. Photo: Nils Svensson

 

Big Boy jeans and pants became one of our best selling trousers. I’m stoked when I see local kids wearing them.

I don’t know what happened with those damn Big Boy jeans. The first time I released them was I think three years ago or something like that. Stores were making fun of me, not me but the pants. Like ‘this is a joke what the fuck is this shit?” Back then they were not selling at all we had a pre order of 100 pairs and now we can’t keep them in stock, it’s insane. I don’t know what happened but sometime towards the end of 2019. Of course riders like Heitor [Da Silva] and Ville [Wester], Jamie [Platt] and Tiago [Lemos] were wearing them, Kyle Wilson, Myles Shankie. The list is long. It became a thing. When you see Tiago skating in them, it’s just… hey he’s one of the best skaters in the world and he’s rocking those pants and he makes them look fucking sick. Heitor and those guys, Oski of course as well it helps.

Now it became like a cult, it’s almost like it’s own brand. People are addicted to them, they’re asking me every day, when are there new colourways? When are you re-releasing these? It’s insane, I don’t know what happened but they are loving those pants. I mean they are great pants but the demand for them is insane which is cool, I think it’s amazing.
 

Now it became like a cult, it’s almost like it’s own brand. People are addicted to them, they’re asking me every day, when are there new colourways? When are you re-releasing these? It’s insane

 

Oski introduces the Red Black Big Boy jeans to TBS. Photo: Nils Svensson

 

You brought a new generation a slice of our childhood.

Yeah I mean for us when we grew up, During the EMB days that was a normal look. Big baggy pants, light blue with a big yellow or white T-Shirt on, some half cabs and you’re good. That stuff, skateboarding is still a movement, it’s like dancing. I wouldn’t compare it to fashion but you’re always talking about how the fabric falls or how the fabric flows. If you have an okay style and you wear tight pants your style will be very visible. But if you have an okay style and put some baggy clothes on it kind of makes your shit flow better, you just look better. I always believed skateboarding looks better in baggy clothes. It doesn’t have to be extremely baggy but semi loose to very loose, that kind of category.

It’s a tougher gig when you’re a small man.

Yeah I know, I mean it’s got to be in proportion to your height, you can’t have super baggy pants if you’re super short, you need to balance it. But for sure that whole tight Dickies program a few years ago in about 2010, the rolled up chino program with the tight skinny pants style. It just doesn’t look good no matter what, doesn’t look good for skating, doesn’t look good for any male human body on the planet. When I see regular dudes wearing super tight pants it just looks quite disgusting to be honest, it’s quite nasty looking. Just not flattering for the male body, we don’t have these beautiful legs we want to show off with these tight pants, just not a good look.

Is it a hard thing to get right making trousers? They’re the hardest thing to buy for sure.

Yes and no. I started making pants a long time ago. The main thing with making pants is that all skaters for all time have had an issue with pants. I was skating for Carhartt and other brands, whatever brand it was I could never find good pants, it was a struggle to find anything that worked and flowed and felt good. Especially on a hot day. Right now it’s like 30 degrees here and I don’t like skating in shorts. That’s why I made the Surf Pants, it’s a lightweight pant, very breathable and very loose, lots of airflow. You can skate in the Surf Pants on a hot day. All skaters had and have pant issues and it’s the worst thing. It’s such an important part of your equipment when you’re a skater, you’ve got to move. If you have pants like sticky jeans and you’re sweaty and the crotch is too short it’s disgusting I hate it.

Skate ruined, you can’t move how you want to.

Yeah it’s the worst, it fucks up your whole session. Bad shoes, bad pants, or shitty set up. Equipment is important and we as skaters, you and me and so on we know how important it is to have the right gear. Have something which works, which feels right and looks good. Most of all the performance needs to be there. No matter what, I have put a lot of love and heart and thought into those pants. It’s interesting because you have all the different body types, a guy with a skinny leg, a tall guy. Guys with fatter legs, more of a butt and thighs. It’s a challenge to have a fit which works. One fit won’t work for all but it’s a challenge to design pants for different body types. It’s nice to hear the feedback when different skaters or riders tell me they love the pants, it’s great.

Often I’ll find something which works and then they stop making them.

That’s also the thing to stick with it. I stuck with the Big Boys for years. Even when they weren’t selling, I liked them, my riders liked them so I kept them in the collection no matter what. I held onto them and now it’s been kind of booming for the last year which is cool. Even if they weren’t booming I’d stick with them because I like them. Sometimes you’ve got to stick with things, do what you like and then the world will catch up, or it won’t. I believe that if you do stuff that you like sooner or later people will get it.

Clothing wise what are you proudest of mastering through Polar’s evolution?

I think the pants for sure. It was a huge problem for skaters and we all had that issue of finding good pants to skate in. It was a struggle for the whole skate community so I think that’s my proudest contribution clothing wise to the skate world. It’s cool, back in the days when everyone was wearing the Blind jeans and the New Deal jeans or whatever. It didn’t matter what board sponsor you had or clothing sponsor, you were like “those are the ones I want”. They were the ones which worked. It’s cool with pants because people will just wear it. Even with Tiago who has sponsors we just send him pants and he is just like “fuck it these are the best ones”.

There’s no big logo on the pants, you can see the little dude on the pocket and see the blue label on the back if you look closely and if you know you know. But people just recognise the pants by the cut and the fit which is cool. You have everyone from Koston to Reynolds rocking stuff and it’s just cool. Good pants which solve problems and I happily give them away to some people, some people get discount codes when they order. We have pro skaters ordering 5 pairs on the web store full price, it’s nice, it’s cool.

Anything you’re excited about on the Polar horizon you want to talk about?

Right now, obviously we are working on a new video and we have been stacking footage for a long time. That’s gonna be very exciting, it’s always fun when it’s time. It takes time with my videos. We could put out stuff every three months. Paris tour or whatever here and there and drop little clips but I prefer to do it where we work on things, collect material. It takes time to get those iconic clips, timeless clips where you are like “damn, that session was epic” where when you see the footage you can feel that energy. It’s nice to be stacking up all of those things. Also for the guys, it’s nice to have this project where it’s the time period of the last three years and it’s the best of those three years. It’s all collected and put together, that was that time.

Every video is a chapter, like a video photograph of that time period. I think it’s important that people feel from the last video to this one there is an evolution. Like this guy developed a lot. People can see in Oski he has grown up from being a little kid in the first promo to being what he is today. It’s a cool journey for the fans of a brand or a team to watch a kid grow up within a company. Like Kader on Baker and so on, you get to follow their development through the videos and the company, it’s a rad thing. Like for us watching H Street videos or Plan B videos as they came out, watching how guys developed and took it further, the fine tuning of their art.
 

Every video is a chapter, like a video photograph of that time period. I think it’s important that people feel from the last video to this one there is an evolution

 
So that’s going to be cool, we have some new guys on the team like Ville [Wester] and Jamie [Platt], Shin [Sanbongi]. Some guys who haven’t been in the last video project. Shin was in the last video actually but Jamie is new, everybody is out there skating every day filming and having fun. One day it will be time to sit down and start putting it all together.

Pontus making sense of The timeline for 2018’s We Blew It at Some Point

 

Time to lock yourself in the bunker.

Yeah normally for me it means six or seven months in front of the computer working on it and making sure it works as one piece, that’s the hard thing. I’ve got all of these years of material and I have to put it together so it makes sense and has a flow and a vibe to it. It’s going to from naturally, it’s going to happen. I’m not stressing. I just think right now we live in a time where there is too much digital content and everybody puts out too much stuff. Skateboarding needs to not put out skateboarding because people are tiring of watching it. Instagram every day is flooded with skate clips, daily clips on Thrasher. It’s cool that there is stuff and the possibility but I don’t think it’s healthy. I kind of stopped following and watching things because I don’t find it that interesting any more.

It can be overwhelming.

Yeah it’s just over flooded. Even if you see something really good your brain is just so full. You watch something good but you’re already full. You need to step away from it to be able to come back and enjoy it. To very selectively pick a few projects. I want to watch this guys work, this video, that will be nice to watch and enjoy something as a piece. That daily consumption of clips and videos, your daily dose of Instagram is about enough, all you can handle.

Last Resort AB boxes will be on skate shop shelves soon

 

Now you have added a shoe company into the mix. What’s happening with Last Resort AB?

Yeah it’s a new project. The first model is going to be released in September. Basically my friend Sami, my old skater friend from Stockholm. He was working in a more corporate world. Back in the day he worked for WeSC then he got into freelancing and designing for big companies. He started his own little thing, sneakers made in Portugal, more expensive stuff. We got chatting about shoes, obviously I have always been interested in making shoes. It’s something I thought about for many years. I was randomly sitting in my beach bar chatting to him on Instagram DM. I told him that if he could make me a vulcanised shoe that cost under 100 Euros I would be interested.

Basically he called some connections and told me he had a factory with small minimums at a great price run by nice people. We drew up the first model and within two months we had a sample which was already a very good direction. Like “oh my god this is actually nice”. The best thing about it is we can produce very small minimums so there’s no pressure. When I approached other factories back in the day minimums were 6000 pairs, or 3000 per colour, big minimums.when you’re starting a new thing. With this we can make low quantities, no pressure. It’s very nice to be able to make some shoes and have a small team and start playing around with what you can do as a skate shoe company.

Early sketches for Last Resort AB. AB Stands for Aktie Bolag which means stock company in Swedish

 

There’s also the political side of things. I’m not going to hate on Nike or Converse or adidas. They treat riders well and so on. I have my personal things with them and I’m to going to go into details but I believe a shoe company needs to exist that is like Polar or Palace, the generation shift which occurred with companies in the industry. We saw it happen with Polar, Palace and FA and Hockey. We still have some of the old ones going strong which is great, hats off to the DLX guys and Girl/Chocolate.

I’m not here to destroy anyones business I’m just here to do my thing and express my creativity. At the end of the day I think it’s cool to have it there, not everyone will fit into the Nike program or the Converse program and it’s cool to have riders who can have a shoe sponsor which is a smaller thing and we can do fun stuff and see how it goes.
 

Attention to the finest details

 

Bottom line the product has to be fucking great. That’s what I’ve been focusing on, making a great shoe, a great product. The concept is very simple. Me personally I’m sick and tired of looking down, I don’t want to look down on my feet and see a swoosh or stripes or a star or any of that. I don’t want to be associated with that. People like Nike and adidas and Converse and that’s cool it’s just not for me. I think it’s very hard in the market to find a shoe that doesn’t have something on the side. All the shoes have to be very plain and simple, almost like blank shoes with very minimal branding. That’s the angle and direction. There’s a hole in the market if you just want to have a plain black and white shoe, you don’t want a big swoosh or stripes on the side. It’s hard to find a nice fitting skate shoe that doesn’t have a bunch of stuff on it. That’s my take on it.
 

A Glimpse at Pontus’ Last Resort Photoshop files. Below Left an overview of the first shoe and below right the sole unit details

 
Of course I have a lot of ideas for it. In the same way you express yourself with a board company or a clothing company. You can play with the marketing side and have pro model shoes and so on. First it’s about releasing that first shoe and getting that into the market. Hopefully skaters will be into it, personally I like them a lot, I think they’re great and I’m a very picky dude. I believe in them and like them. Hopefully people want to feel like there is a skater owned shoe company. It’s owned and run by skaters and doesn’t have to be this big Wall Street operation.

It’s a political thing and I think there is room and time now for a skater owned shoe brand to be coming out. People are doing it State footwear and so on. But if you don’t try it, you don’t know and I believe I can contribute something to the skate shoe game and if not hey I tried. That’s all you’ve got to do, just do what you do.
 

It’s a political thing and I think there is room and time now for a skater owned shoe brand to be coming out

 
So a whole new learning journey…

Yeah and it’s fun, a new challenge, I think it’s good. Creatively you can get stuck, doing the collections and the boards. It’s nice to have another format, the shoe thing to work with and deal with and learn about. The whole insole business, what material insole, what shapes, shoe laces, suede qualities, canvas qualities and so on and then of course designing it. It’s another creative outlet and creative instrument to play with and learn how to master. It will take time. I’m not saying everything will be perfect first drop. I believe it’s 98 or 99% perfect but we will get feedback, learn from it and develop. The same with the board company, my first boards weren’t great but they worked. You start something and you learn from it. There’s a big support, I think the timing is good too.

Politically, with bigger shoe brands and stores, they set the rules for the accounts. You have to order all the shoes, they have a collection and you have to take it even if you don’t want certain styles. This can work for stores and it’s nice for them to have some support but it’s also important for them to have the power to say in my store I want to have these kinds of shoes. These are the shoes that I like, that I want to buy and that I want to have on my wall and not force it on to people. That’s how some companies operate and that’s cool but I think there is room for an alternative way or a different approach to it. One which will work with the skate shops, listen to them and try to collaborate on how we can develop. But maybe I’m wrong, I just know some stores are having trouble living up to their accounts, having rules set for them and I’m not sure if that’s so cool.

I think right now there is room for something else. The way the world looks, one foot in fashion. I want to make shoes that look good on and off the board which work for anyone, nice looking shoes. This I think was a problem for the skate shoe brands making that transition from skate to lifestyle, becoming that brand. Wearing Nike or Adidas or Converse they have a history in streetwear. Everyone can rock a pair of Chuck Taylor’s or Blazers or Gazelles, it’s such a cultural platform for them.

To sum it up, yes I’m starting a shoe company with a friend, we’re making some vulcanised shoes, working on a bunch of cool shit and hopefully skaters are going to be into it. A skater owned shoe brand that can hopefully be an alternative to the other big things going on out there. Something for the stores and the riders and the skate community. Time will tell if we are doing a good job or not. I’m definitely giving it a shot and I think the time is now to do it.

Are vegan shoes going to be part of the Last Resort line?

We will be making canvas shoes which count as vegan shoes. I don’t think anything is involved in the rubber which is from the animal world, it’s a synthetic material. We have definitely had a demand and requests for it, canvas shoes will be that option. It’s cool to know that when we said we were releasing shoes people asked if there would be high tops and if there would be vegan shoes. Nice to hear that feedback.

Back to the Sheep days

Yeah it’s sick

Will there be any UK trips in the not so distant future?

The whole Covid 19 situation meant all tours were set back. We are only just starting to talk about it again. I’m trying to fly less and plan less trips, not sending the guys around left and right. Trying to do less trips but do them really well and plan them. Just for the climate change factor, not that it’s going to help that much but I’m definitely thinking about it. If we can work more locally and try to avoid global trips back and forth all around the world. Having the guys film and work locally and then try to all meet one or twice a year max, keep it a bit more low key with that side of things.

Oski blasting over Ville Wester’s smith at his local Stapelbäddsparken. Photo: Nils Svensson

 

Next year is going to be the 10 year celebration of Polar so that’s where I’m trying to aim at releasing the video, that’s the goal, to have the video out and have a celebration for that. Maybe do something in London, Paris, Copenhagen and who knows where else. It’s my goal to have something going on for that. But we are all doing well, everyone is doing well. Oski is killing it, the team is having fun and I think that’s the whole point of it all. Let the boys be stoked and happy and doing what they love, skating and filming and travelling. That’s the whole purpose of it all alongside putting out good products for the fans and the kids, the skate community. It’s what I’ve been doing since day one and my goals and visions are still the same, to contribute to our community and culture, the mission remains.
 

It’s what I’ve been doing since day one and my goals and visions are still the same, to contribute to our community and culture, the mission remains

 
Doing things right.

Yeah doing things right, working with the stores. Having Mike my partner on board. He’s been there forever now and he’s doing an amazing job working with the retailers, stores and distributions. You know the way he works with Slam and all of you guys. Trying to have the right people in the right places, understanding the situation and how we can help each other, how we can help the stores to grow and how we can help in hard times and in good times. Collaborating and being a good long term partner with stores and everyone. Stores are just as important as the brands. Without the stores we can’t sell the products and the kids can’t get it. Stores make the community, the scene, they are the hub of each city and we want to make sure everyone is supplied and well treated.

Thanks for your time Pontus. Do you have a message for the masses?

Just try to be nice to each other. Don’t pollute the planet and be nice to each other no matter what skin colour you have, how you look or your sexuality or religion. Just be nice, be nice to people and be nice to the planet, that’s all we need right now.

Try to be positive, the planet is heading in a dark direction and we humans have to change it on a day to day level. It’s important on a daily level just to be nice to the next man, treat each other well and that’s all. Skate more, try to have fun. Love more, hate less and be fucking blessed that we are here still. Try to cut down your pollutions. Drive less, skate more. Fly less, cycle more. Eat more vegetarian food. Buy vintage or high quality garments. Recycle what you can and support local near by production.
 

 
Massive thank you to Pontus for his time and for sending over his work for us to use. Make sure you get those Big Boy jeans while they’re still in stock! Shop for Polar Summer 2020