We recently welcomed Village PM to our shoe wall and enjoyed teaming up with this exciting new footwear imprint to help launch their new drop of shoes which expands on their initial colourways…
The Village PM windows at our East London shop featuring the distinctive toe box of their 1pm shoe
Skateboarding footwear has evolved leaps and bounds over the decades and we are certainly better cushioned than ever before, but the silhouettes and builds that have supported us tend to have been designed within certain parameters. The “if it ain’t broke, don’t fix it” idiom makes for a reliable but less exciting array of choices, largely developed with court sport developments as the well of inspiration. That is why when Village PM launched with some shoes that look unlike anything on the shelf we jumped at the chance to support this new movement. The inaugural Village PM video First Times Are Special video introduced Thaynan Costa, Joffrey Morel, Nico Gisonno, Logan Da Silva Ortiz, Augustin Desiré as the Village PM team, and led to many enquiries about the shoes we now have in stock. To coincide with their arrival we also hosted a premiere of their new video, which is yet to be released, entitled The Second I Saw You…
Scenes outside and inside our shop for the Vilage PM “The Second I Saw You” premiere
The new video lived up to expectations and drew out a steady crew of London locals eager to see what Village PM had put together for us. We were also hyped to welcome the Village PM squad to the shop for the evening…
Bram De Cleen, Thaynan Costa, Oscar Säfström, Nico Gisonno, Joffrey Morel, Logan Da Silva Ortiz, Basile Lapray
Prior to the premiere Thaynan Costa, Oscar Säfström, Nico Gisonno, Joffrey Morel, and Logan Da Silva Ortiz headed over to Mile End skatepark with our resident lensman Rich Smith in tow. It’s always sick to see what fresh eyes bring to a familiar stomping ground and the crew didn’t disappoint, making quick work of this heavy edit in an afternoon…
Village PM Visit to Mile End
The first two Village PM silhouettes are informed by the construction of outdoor shoes. They have harnessed the durability of climbing tech and incorporated it into high-performance, progressive skate shoes with a wrap-around rubber outsole construction which offers a unique flick that you won’t find anywhere else. To find out more about the company ethos we recommend taking in this brand profile that Pocket Skate Mag put together which expands on the vision and history of this innovative new shoe company through conversations with the team, and insights from co-founders Basile Lapray, and Bram De Cleen. Here is a better look at some of the new shoes which are available from us right now…
The 1.30PM in Black / White
The 1PM in Black / Natural Black
The 1PM in Camo / Mud
The 1PM in Chocolate Brown / Natural Black
The 1PM in Grey / Natural Black
Shop with us now for all of the new shoes from Village PM. Stay informed about what’s happening with their team and future product by following the brand on Instagram.
Keep an eye on the airwaves for the online premiere of The Second I Saw You and stay tuned to our blog for forthcoming Village PM-related content coming soon.