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One new regular feature on here is to be a look put together from stock particular to our East London store. Welcome to the very first one…

This is put together with products from Patagonia, Norse projects and New Balance. All of these brands are well represented at our new in East London. Jin wears the New Balance Windbreaker shoe with a pair of Norse Projects sweat pants

Launched back in 2004, Scandinavian brand Norse projects are famous for clean designs and good quality outerwear. The Anton Broken Leaf shirt Jin wears is made by them and is coupled with the Nano puff vest from Patagonia. It is no secret that Patagonia make the best technical items and this vest is no exception. It is made using Lightweight 60-g PrimaLoft ONE insulation and is finished with a durable water repellent making it a perfect choice for the coming Months…

As well as making great quality outerwear Norse Projects may be competing for top spot on the cap shelf. This time around the cap in question is a classic 5-panel, the Prostyle Mesh Cap. We have a good range of caps from them while stocks last

The tote bag Jin is carrying is from the Patagonia range. It is a tough, super light, versatile tote that converts to a travel backpack and stows away into its own tiny pocket…

Be sure to visit our East London store to see a different array of brands to our original Covent Garden branch.