Talking Shop: Air Max 95 BTS

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We are proud to show you the latest instalment of “Talking Shop”, a video focusing on Slam City Skates to tell the story of the Nike SB Air Max 95. Below you will find the whole video from SNKRS App made up from interviews with our squad accompanied by some behind-the-scenes photos shot while filming for the video…

 

SNKRS APP: Talking Shop – Slam City Skates and the Nike SB Air Max 95

 

The latest instalment of the “Talking Shop” video series from the creatives at SNKRS delves into the Nike SB reimagining of the Air Max 95 and the cultural significance that will forever tie this silhouette to London. This new video focuses on Slam City Skates, telling the story via an afternoon of interviews conducted at our East London shop. Lloyd Davies, Ben Keegan, Lew Lew [Lewis Marshall], Savannah Stacy Keenan, Andrew Makepeace, and Eddie Mills were tapped up to share their thoughts, and some Mile End skate footage showing the shoe in action has been included for good measure. It was a pleasure collaborating on this and we’re excited to have been part of the storytelling surrounding this historic release. Here are some behind-the-scenes photos shot during the making of this video by Kadir Gold…

 
Behind the scenes of the

Slam City Skates store manager Lloyd Davies on camera

 
Behind the scenes of the

Filming in progress with Rich Smith on the alternate angles

 
Behind the scenes of the

Lloyd and the crew discussing the Nike SB Air Max 95

 
Behind the scenes of the

Slam team rider Lew Lew [Lewis Marshall] on camera with the Air Max 95s on foot

 
Behind the scenes of the

Slam team rider and staff member Ben Keegan holding it down on the counter

 
Behind the scenes of the

Slam co-owner Lloyd Davies directing attention to the latest Slam tees

 
Behind the scenes of the

Savannah Stacy Keenan on the bench outside our shop

 
Behind the scenes of the

Loyal Nike SB customer Eddie Mills and Slam City SKates co-owner Andy Makepeace

 
Behind the scenes of the

Nike SB team manager Korahn Gayle stopping by to peep Rich Smith’s footage

 
Behind the scenes of the

Slam team rider Lew Lew [Lewis Marshall] laced up outside our shop

 
Behind the scenes of the

The first unofficial Air Max 95 wear test at Mile End

 
Behind the scenes of the

Lew Lew reviewing his footy from a busy afternoon

 
Behind the scenes of the

The Nike SB Air Max 95 on Lewis Marshall and Ben Keegan’s feet

 

We want to thank Kadir Gold for the photos and everyone who made the video happen. As our shop nears forty years of serving the skateboarding community videos like this help us to take stock of that timeline, one that aligns with Air Max history through the decades, and means something to many different generations. We’re grateful that we are still a destination sharing these stories to the greater community who have grown with us, and a new one who may have only just picked up a board. We are hyped to have been so actively involved in this historic release and look forward to further storytelling from the Nike SB design squad.

 

 

Thanks to everyone who entered our raffle and secured a pair of these limited shoes. Stay tuned for more Air Max 95 releases from Nike SB in the future.

Related posts: Nike SB Air Max 95 Event Gallery , Nike SB Air Max 95 Release Jam , Nike SB Jordan IV , Nike SB WairMax Silver Bullet