Reebok Launch Party

Posted on

Last week saw the opening of the Palace Pop-Off store. There was a party at the store to celebrate the release of the new Palace x Reebok shoes. The image above gives you an idea of how busy it was. Friends and family filled Floral street and had a look at the shop for the first time. It looks fresh…

Multiple TV screens occupied any empty space in there showing the excellent Reebok Loop video for the first time, pleasing a heavy skateboarding contingent stoked to see the new footage. All of the new products looked very much at home in their new surroundings. Lev was on hand as master of ceremonies, he’s pictured here looking after his team…

For a crew of people well aware of how best to work a free booze scene Palace upped the anti on this one making sure double fisting wasn’t necessity. Free beer was on offer but no end of Prosecco properly lubricated proceedings, we saw pints of it leaving the place. This welcome addition gave the end of the store opening a heady Wedding style feel and jolly humans migrated from Covent Garden to East London for the main event where much fun was had by all…

Will Bankhead, Nugget and Rory soundtracked the evening among others. Dancing, drinking, bromance, good times and hangover all courtesy of Palace Skateboards. Joy Orbison played the end of level bangers…

It was a thoroughly good evening, thanks for the memories or lack of them. Thanks to Sam Ashley for the photographs, see more images from the event here. Floral Street in Covent Garden is still housing the Palace Pop-Off store until the 21st of July. Go and pay them a visit if you haven’t already.