To celebrate the launch of the new Nike SB Nardwuar Dunk Low we had the pleasure of hosting Nardwuar himself at our East London shop for an advanced release. Here is an event gallery of photos captured on the day…
Nardwuar made a memorable appearance and signed our very own pair of Nike SB Nardwuar Dunk Lows
Nardwuar the Human Serviette is a cultural phenomenon who has forged a career seeking out and soaking up knowledge via some of the best and most well-researched interviews you will find. If you’re not familiar with his work, then you need to raid the archives. It’s highly likely your favourite celebrities have received the Nardwuar treatment, from Nirvana and Snoop Dogg to Paul Rodriguez and Skepta. He has been honing his craft since the early 90s, and continues to surprise his guests with the deepest cuts of information. Nike SB recently recognised the impact of this Canadian cult figure by collaborating with him on his very own Dunk Low, a creation imbued with his signature tartan, complete with a detachable pom pom referencing the tam o’ shanter he never takes off his head. We honoured this moment in time by welcoming Nardwuar to the shop for an advanced release of this limited shoe. He welcomed the fans and customers, signed posters and shoes, and posed for a photograph with everyone who came through the door. Here are some photos from another memorable in-store activation…
Nardwuar and loyal Nike SB customer Eddie Mills snapped through the window
Our personalised pair of Dunks courtesy of Nardwuar
The Nardwuar Nike SB Dunk Low on a tartan display table and boxes of the shoe ready to go
Nardwuar connecting with a canine fan
Nardwuar meeting and greeting in his own zone by the board wall
Some of our own Nike history, We were Pleased to see our Nike SB Slam Dunk from 2005 still in rotation
Everyone who came through got some Nardwuar face time, a signature, and a photo
Posters and stickers meant that nobody left empty handed
Fellow Canadians the Dime crew rolled by and had to stop for a photo
The scene outside. The crowds came out for Nardwuar and we were pleased to host them
Thanks to everyone who came through for this one and thanks to Nardwuar for his care and attention. Thanks also to Eelco de Koning and the Nike SB crew who made this possible. The Nardwuar Dunk Low will be available from us online from the 6th December alongside all of the current shoes from Nike SB.
Be sure to follow Nardwuar and Nike SB. We look forward to inviting you to more events of this kind very soon.