To mark the launch of the Nike SB Air Max 95 we threw a full-day celebration yesterday and are happy to bring you an event gallery of what went down on the day shot by Rich Smith…
Crowds gathering in preparation for some Swoosh related trivia
We were excited to team up with Nike SB to bring together the community to mark this release and the first stop was an in-store quiz put together to test the knowledge of the crowds who gathered. Questions covered skate trivia through a Nike SB lens, some London-centric specifics for good measure, and also included Air Max heritage. Competition was tight but three lucky winners walked away with fresh pairs of the new Nike SB Air Max 95s ahead of their release. The Air Max 95 is a story that is now 30 years deep and the Nike SB reimagining of Sergio Lozano’s iconic design has captured the imaginations of skateboarders and the sneaker community alike. Our quiz plugged into this history and was enjoyed by the diverse squad who pulled up on the day. Alongside prizes were some welcome burritos for everyone involved to fuel the crews ahead of the next stop…
Some simple sign-up specifics to get the quiz underway
Slam staff member Kieron Forbes hosted proceedings
Korahn Gayle and Ali Mutter testing their respective grey matter
no room for slipping. keeping those answers under wraps
Burritos in bulk to feed those hungry minds
Local crew headed up by Lew Lew were stoked on second place
Some Nike SB Air Max 95s on foot
Once the dust from the quiz had settled, and with everyone fed and watered, the move from our shop to the basketball courts was the next port of call. Even though a heavy dose of London rail threatened to derail our plans the show went on. Kyle Wilson was spotted en route stashing pairs for people to find, a treasure hunt that kept excitement levels high, rewarding some before they even made it to the courts. The attendance for this, despite the weather, was heavy, and Nike SB riders Korahn Gayle, Casper Brooker, Kyron Davis, and Kyle Wilson were all there in the mix. They joined the strong turnout of locals and were the first to session what was specifically built for this event. Air Max-inspired obstacles drawing design cues from the layered construction of the 95 were well received and we have a full edit of what went down to follow. Some memorable moments amidst plenty of cactus coloured air bubbles…
Showers couldn’t stop the crowds and the burritos kept delivering
Two sinuous benches were built using the Air Max 95s curves as inspo
Some kick-ups in the mix captured through the fence
It was amazing to see the whole community come out for this one in full force
As well as cash prizes for tricks there was a wealth of prizes for all involved
Andrzej Palenica caught backside smith grinding the bar over the bubble
weathering the storm, Happy faces all round
As the sun started to dip and the event at the basketball courts drew to a close the party continued, reconvening at Village Underground for further festivities. This afterparty to sign off the day celebrating this new shoe was hosted alongside our friends at Nike SNKRS, and tied up another memorable event we were hyped to be a part of. It is exciting to see Nike SB bring the storied Air Max 95 silhouette into the program and we look forward to seeing it appear in new footage. Stay tuned for more from Nike SB very soon.