Life Is Unfair Profile

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Jack Mitchell working On Life Is Unfair at Misled headquarters / Interview by Jacob Sawyer
Jack Mitchell working On Life Is Unfair at Misled headquarters / Interview by Jacob Sawyer

To coincide with the first selection of clothing from Life Is Unfair we put together this profile to provide you with a window into the world of it’s creator. We are glad to be able to continue offering you the back story to some of the lesser known brands we choose to represent here at Slam. Life Is Unfair is the brainchild of Jack Mitchell, you may have first become aware of this moniker when we released a collaboration with Nancy recently. Jack has an interesting story to tell, a refreshing take on how things should be done, and a deep reverence for skateboarding which has resulted in further upcoming projects. We caught up with him to find out more about the exciting new company we are stoked to be stocking and more.

First things first let’s go to the beginning. Where are you from?

Okay yes let’s do it, I suppose it began when I was born in this place called Hillingdon which is sort of in really far West London; I grew up in this place called Hayes which is a smaller bit of that area which is pretty shit. When I was eleven me and my friend got chased with a knife on our way to school and my mum freaked out and moved me to Bournemouth which is where I spent the most important years growing up I suppose, my emo teens.

When did you first start skating? Do you remember seeing someone skate for the first time?

I got into skating from the Tony Hawk games, before that I was just a PlayStation nerd. I wasn’t really allowed out of our flat because the area was kind of sketchy so I spent an unhealthy amount of time in my room melting my brain in front of a TV. I went to visit my cousin one day and he was playing Tony Hawk’s Pro Skater 3 and I was like “holy shit I need this game right now, what the fuck is this”. I knew nothing about skating but something about watching him play that game was some insane visual overload type thing and I was instantly hooked.

I had to wait until Christmas to get the game which I think was like 6 months of pure hell but basically I got into skating that Christmas which I think was 2003. I had this really bad Argos board called OzBozz which I used to paint over with graphics I saw in the games and pretend I was Bucky Lasek haha! I was allowed to skate this little path way leading from the pavement to the door of our block, I did nose stall fakies by myself for about a year which is pretty funny.

There was also this crazy skate shop in someone’s shed called Steeze Skate Shop which I got a sweet Death trucker hat from, I think that was the only skate shop in the area, there’s no traces of it online really but maybe someone older can confirm I didn’t imagine it? A couple of years later when I was 13 I saw this kid skating by himself in Bournemouth and ended up making friends with him; that’s when I really started skating everyday.

You had some unusual teen years right? Could you tell us a little more about that?

For sure, when I was 16 or 17 I had a pretty turbulent relationship with my mum and one night me and my step dad had this crazy fight which resulted in me basically having nowhere to live anymore. Luckily some of my friends took me in, after that I ended up living in this crazy youth hostel place which was essentially a big house full of teenagers who hate everything.

These hostels were crazy because they were unstaffed, it was like living in a Jeremy Kyle episode every day

These hostels were crazy because they were unstaffed, it was like living in a Jeremy Kyle episode every day and obviously no one has their own place when they are that young so it would be like a dozen of my friends crammed in my room smoking weed, doing shit tattoos and watching skate videos.

So a pretty intense next chapter.

At this point I was just sort of trying to figure out what the fuck was going on in life and what I was doing but mainly I was on benefits, stealing everything I could find, doing graffiti, taking pictures and skating non stop. I started going to this skatepark a little further out and the locals were all my age or a bit older, most of them had also figured out you can just coast by living off the government and pretend to apply for jobs when you’re actually just hanging out and skating, buying clothes and doing stupid shit.

I sort of did that into my early 20s and then I was like okay I need to do something with my life other than getting stoned and shooting crappy photos. I remember at the time it felt like if I didn’t make a change I was going to end up a 40 year old angsty teenager who still hates their parents and lives off microwave burgers, that’s when I decided to try and move to London and do something else.

When did you move to London, what made you want to come back?

I ended up moving here again about 3 years ago, before I moved I was manager at a store in Bournemouth called Consortium. The shop was cool because the guy who runs it (Nat) basically started selling bongs and stash cans from this market stall back in the 90s and then grew it organically into this little empire of cool shit, skating and sneakers and toys and stuff like that. At one point he had a Skateshop and a nightclub sandwiched in one location which is pretty epic and I’m a bit sad I was too young to witness the hijinx.

He taught me so much but I felt like I couldn’t really get any higher in retail other than owning a store which I definitely wanted to do but had no money and no idea what I would do, so sort of settled on moving to London and just seeing what happened.

How did you get by when you got here?

A couple of my best friends Elliot and Rachael, they’re brother and sister and they have their own vintage stores; Serotonin Vintage and 194 Local on Brick Lane, just up from Slam actually. They really threw me a bone and I ended up being manager at the girls store. It seemed a bit nuts at first but I ended up learning so much stuff about mental designer clothes and seeing old Gaultier, Cavalli, Westwood and all these crazy looking clothes everyday, I saw what they were doing and how little bits from each designer were things I wanted to make too. It has definitely had a really big influence on what stuff I like now and how I design stuff.

Where were you living when you moved?

Two of my best friends from back home Jamie [Platt] and Joe [McAlone] had already escaped Bournemouth and were living in Peckham so they let me crash on their sofa for a bit, then Jamie broke his leg and moved home so I took his room and had an actual bed and a job so I was pretty set.

When was Life Is Unfair born and what was the first thing you made?

I guess if I wanted to be a nerd about it I made the first instagram post on May 2nd 2020, but before that I made this crazy all over print knitted jumper, in 2019. I love Malcolm in the Middle and I thought it was funny how the titles are this super 8bit looking version of the Stüssy font so I did the last lyric of the theme tune which is “life is unfair” and did it in the same font and whacked it all over this jumper.

What made you decide to start the brand?

I guess it’s mainly selfish reasons really, I nearly died last year and it made me feel a bit sad that I could have just left the planet forever and not really have had a real go at making clothes and stuff properly. I’ve always made things and I wanted to show people, and I guess myself too, that I could do it.

What happened?

At the end of November I ended up getting super sick and I was in bed for about 2 weeks unable to breathe and every time I stood up it was this crazy feeling of dizziness.

I ended up being like “shit, I’m buggered” and went to A&E to see what was up. They diagnosed me with a pneumonia style infection but I was throwing up blood too which they were bugging out about because it’s not a symptom of pneumonia. They gave me a cat scan which is where you get injected with this liquid and they put you in some crazy loud spinning magnet thing, they took me out and said I had giant blood clots all over my lungs and basically I was fucked.

Man, sorry to hear that, it sounds terrifying, what did they do to help you?

There weren’t any beds available so I had to spend my first night on the A&E emergency ward which is where they keep people who come in with messed up injuries and stuff like that. There was some woman opposite me with glass all in her face and she was just screaming over and over for hours it was super gnarly and surreal to be there, and obviously I was also freaking out about if I was going to be okay the whole time. I kept seeing these three doctors who were looking at me and talking between them for about an hour, they eventually came over and told me they couldn’t decide what to do so they wanted to see if I had any input.

Option one was that they had a treatment that would clear all the blood clots instantly but there is a risk I could bleed on my brain and die.

Option two was a weaker treatment that worked over a longer period of time, but basically if I took that and then my blood pressure dropped to a certain level, the only thing that would save me is the stronger medicine and at that point it would only be like 30% effective or something like that.

Wow, the devil and the deep blue sea.

So yeah I had to choose between the two and both could result in death so I was just sat there like hmm which one of these fucking things won’t kill me haha. I ended up choosing the weaker one and then spent the next 10 days in the intensive care unit praying I didn’t die.

My body reacted pretty good with the one I chose and I got out of the hospital on December 19th just in time for Christmas. It felt really crazy actually just being in this hospital with tubes coming out my neck and my nose and my arms and then the next day I’m in my bed and it’s all festive, super surreal.

Long story not so short, to answer your question, when I was in intensive care I told myself that if I got out okay, I would start a brand and it would be called Life Is Unfair because I was feeling sorry for myself at the time, that’s when I guess it really started.

When I was in intensive care I told myself that if I got out okay, I would start a brand and it would be called Life Is Unfair because I was feeling sorry for myself at the time

Did that experience have any influence on how you made graphics after?

Yes definitely, before I got sick my style was just super aggressive and punk influenced, I love that stuff and it’s still a big part of what I do. Nearly dying though, it made me have these other thoughts of just wanting to be happy and lead a simple wholesome life and have fun and not worry about anything, that’s where the cutesy stuff really came about, the hearts and stars and glitter and shiny stickers.

When I think of what Life Is Unfair stands for, it’s mainly just a balance of those two pretty opposite sides of my personality. One is a grumpy old man saying fuck you and complaining about the bad shit in the world and the other is just trying to be a nice human being and make the most of what we have, not taking stuff too seriously and trying to have a bit of fun. If you look at my graphics they usually have both of those elements in them to some extent, sometimes though I just have to put a big swear word on a T-shirt Haha! It feels good.

Has much skateboarding been going on since recovery?

The first 4 months I couldn’t skate because I had to take these blood thinning injections that made me get crazy bruises and lumps all around my stomach and legs. Sirus (Gahan) had a photo show at the Vans store recently and he had a picture of me with a needle and my fucked up stomach, I was definitely depressed in recovery too so I was eating shit tons of snacks and I got super chubby at one point. It was really weird to see it after all these months of not being on the injections, it looked like a whole different person. those injections really sucked.

The lumps would be super painful and even bending over was hard so skating was off the table for the most part, I skated a little in lockdown but really I’ve been a bit lazy this year. I did manage to shoot that wallride nollie with rich though, I want to thank him for taking the time to shoot that trick with me – thanks Rich!!

Had you done anything like Life Is Unfair previously?

It kind of started just from hanging out at my nan’s house. She would always have crazy arts and crafts stuff so as kid I would be constantly making art, just classic things you do when you’re younger really.

One day she got me these fabric inks and I started making stencils, I would cut up a sponge and dab the ink through the stencil onto a blank tee from primark or something like that, that’s when I started making tees, around the same time I got my first board so I guess around when I was 10 or 11.

Did you start any other brands when you were younger?

Yes it was so bad. I was that 13 year old kid in school in the computer room at lunch, emailing board manufacturers despite having no way to ever pay for boards (sorry Third Foot). I had a couple of short lived little projects, when I was at school my girlfriend at the time lent me some money to make some tees and I think I made £200 or something, just making terrible logo spoof tees like Starbucks and Toy Story. My brand logo was these guns with angel wings, might have to bring that one back actually.

And creative projects after that?

From then until now I just sort of made random bits here and there, zines and tees and badges and all that kind of stuff. I used to make a lot of blankets which is super fun too, I like the random homeware bits, pointless things really, you can never have too many of those.

Did you have someone to learn from or learn as you went along?

I guess I am self taught, I didn’t get a computer until I was 22 so before that I was just doing collage and drawing stuff by hand and then annoying my girlfriend’s brothers to use their scanners and photoshop. Once I got that computer though I probably didn’t leave my room for like a year, just figuring out bodge ways to make crappy graphics and do halftones and all that kind of stuff. I was definitely late to the party as far as computer skills go, maybe that’s why my style is a little rough, I kinda like it that way I think.

You had a Bake Sale for charity recently, how is charity work part of your mission for Life Is Unfair?

Yes the Bake Sale was the best day ever and it was pretty much the last nice day of summer before it turned to shit. I’ve done some charity stuff before because I went through a youth hostel scheme that was charity run and also used to live off food banks so, I usually start with something personal to me and then will do stuff for other causes that are doing important stuff in the world too. There are so many small crowdfunding campaigns that directly help people in need that I can’t see there ever being a reason to stop doing a charity tee, or event, or whatever it is to help them a little bit; it’s not much but it’s something.

How did the idea for the Bake Sale come about?

The Bake Sale came from me wanting to do a fun event with Life Is Unfair but sort of hating how all the usual events are. It’s all a bit pointless having a bunch of people come for free beers, vibing each other out and then leaving after half an hour like 99% of the things that happen. I don’t drink anyway so I wanted to do something I thought was cool. The Bake Sale was a way for me to stand around eating snacks all day whilst also making some money for a good cause and is probably one of the best ideas I’ve ever had.

Were you just selling cakes or did you have any LIU products there too?

I actually pitched it to a couple of bigger companies because I wanted to do some special LIU colab bits to sell there but I think they all thought I was very uncool and lame for having a Bake Sale so the merch side sort of fell through. I don’t really know anything about the industry but I think maybe some people could do with taking their self a little less seriously from time to time, and having a bite of a cake in the shape of a frog.

I don’t really know anything about the industry but I think maybe some people could do with taking their self a little less seriously from time to time, and having a bite of a cake in the shape of a frog

Corporate rejection aside everyone had a really good time and I met loads of internet friends that day too which was awesome. My friends who were selling their old clothes and books and stuff also donated a bunch of money to the charity pot which I wasn’t expecting and it made it a super special day for me. That whole day couldn’t have happened without Hetty [Douglas] so I want to say a big thank you to her for hooking it up! Love you Het.

The first products you released were some A1 posters with different artists, the proceeds of each one going to different causes also. Sam Hughes designed one for the Ben Raemers Foundation right? Tell us a bit more about that and the artists you worked with.

I basically didn’t know how to launch the brand in a way that wasn’t just like “hey here is some crap I made, enjoy!”. I’ve always made stuff myself and been a bit of a control freak, so when I was thinking about how to launch Life Is Unfair, it made sense for me to stop being a maniac and see if some of my friends wanted to help me out.

I came up with the idea of an online exhibition of posters because it was lockdown number 1 and I just really like huge giant posters. It was a cool way to work with some good people in a way that fits together nicely, it felt like a really cute way to start things off and obviously the money is going to charity so it wasn’t just pointless products being thrown into the world for no reason.

The posters were all done by my friends who I obviously love very much, I should probably plug them so please go support these nice humans: Rhiannon Boyd, Antoine Seapunch, Joe Crawley, Kyle Kobel and of course Sam Hughes.

You share a studio with Sam right?

Yes, worst decision of my life. Haha! Sorry only joking Sam you know ILY! I became friends with Sam through one of my most special friends of all time Hedgie. They both work at Supreme and I would just go and hang out and be annoying when I was recovering from the blood clots. You have to do loads of exercise so I would do these big walks along the river and into Soho, I would just be this big sweaty mess sat in the corner of the shop.

I always make zines and stickers and give them out and I guess Sam didn’t think they sucked so when he decided to start making clothes I put him in touch with Howie who prints all of my stuff. I would help here and there with nerdy photoshop stuff or flatlays and then we just sort of became friends because we both hate everything including ourselves.

Sam is a great human being.

When I met Sam, I liked hanging out with him because he is the only person I’ve met who thinks they’re dying as much as me and it made me feel like maybe I wasn’t a complete lunatic and there are probably many more of us out there who have severe health anxiety 24/7, you’re not alone guys! When a studio space came up it just worked out that it would be super cheap if I shared it with someone and we both had these boxes of product which were taking up our bedrooms so I asked if he wanted to share the space with me and he was down.

It’s in a basement with no natural light and the first thing we did is cover the walls with all the crazy crap we both had hoarded at home so it looks absolutely mental to a normal person. A lot of my friends have studios and they are just these big white clean spaces with plants, then you come to ours and it’s just this maniac cave. But I like that, we both make wacky shit so it’s really just home to us I think.

It seems like the two of you are on a similar creative page?

Yes, it’s cool actually because we both have a lot of similar stuff we collect and reference in our designs but we have our own styles and you can tell a Nancy graphic from a Life Is Unfair graphic despite them both probably being loud and gross and tacky. I can’t speak for Sam but it definitely makes me happy that both our creations get to live side by side in the Slam store.

As well as sharing a studio with Sam you also released a collaboration with Nancy Last month, How did that evolve?

We would just always send each other what we’re working on and be like “what do you think of this? It’s a bit too mental isn’t it?”. It just sort of happened naturally from conversations like that and we were like “yes! Let’s make some wacky shit”.

I had found these cool old stuffed toys that Sonic Youth used to sell from their fanzine. They would buy old plushies in thrift stores and then put a badge on them that said “hug me I’m dirty” and then sell them as merch. I just thought that idea was stupid and funny and Sam had sent me a picture of this sweatshirt he had that said something about hugs on it randomly at the same time – that’s when we agreed to do a bunch of stuff based around hugs because they’re cute and nice and we can have fun with it. Fun should always be at the top of the list of reasons you work with someone I think, there is definitely too much seriousness in skating and clothes as it is.



What’s the story behind the teddie bears?

I bought this big box of like 30 old teddies and Sam came to my house and we basically just mutated them and made these crazy lunatic teddy bears which became the centre of the collection and that’s the graphic you see on the board we made together.

We are stoked to be stocking your stuff here at Slam. It’s sick to have brands like yours and Sam’s, there’s something special about it, a DIY element that skateboarding was built upon which has definitely become much scarcer.

Yes for sure, the term DIY has been rinsed for all it’s worth but it really is just the best shit when you make your own stuff. Everything we do has been common place since the 70s and 80s; making zines, badges, sewing patches, stickers, tees, dying stuff, spray painting animal prints and drawing on shoes. That’s all been done a million times but it just never gets old because the feeling you get from doing stuff yourself and for no reason other than you like it and want it to exist, it’s definitely special.

We’re looking forward to it growing in here, having it’s own space to exist.

Definitely, I would love to grow to the point where I can fill a whole section in the shop with my clothes. Just a little corner of chaos, animal prints, glitter, tie dye, puff inks, shiny embroidery and all that crazy stuff.

You mentioned Sonic Youth before, I can see you draw inspiration from the Grunge era, you made that mixtape too. What’s important to you about music from that time period?

Yes I got this cool tape deck where you can make mixtapes with an aux cord and it has a microphone too so you can shout swear words over the songs. Growing up for me as a kid it was Brit pop and fuzzy rock music, Jarvis Cocker and Courtney Love. My dad is a huge music nerd and although my parents split up when I was younger, he would make me these crazy mixtapes. So I felt like I had him in my life still, that’s how I got into most of the bands I listen to today. I think he knew if he got me hooked on good music then I would turn out to be alright, even if he couldn’t really see me or what I was doing with my life. Music plays a big part in my graphics too.

How do you translate that into the design of your clothes?

The music references, and really just how I design in general came from learning about all the brands from the 90’s, what they did and why they did it. The guy who owns this brand FUCT, Eric Brunetti, he loves the band Kiss. He made a bunch of graphics based around them and when I started really getting into collecting old stuff that’s when I sort of saw what you can do with a T-shirt.

When you’re referencing things in your graphics it’s telling the story of the person behind the brand, if you look at the things I’ve ripped off and laid them all out you would get a pretty good guide to my favourite music and films and magazines and all that stuff and that’s what makes it special working in this way.

It’s hard because a lot of people now will just steal from anything and everything, and that’s fine the whole point is there’s no rules to this stuff. But on the flip side the story of your brand is just all over the place and it’s just not very special. The people who I like, they will make a tee and reference something and if you like it too it just feels cool, you want to support them because they like the same stuff as you and it just means a bit more when you wear their clothes.

I like that you can recognise a reference in a graphic and then when you see whoever made it you can be like “hey I didn’t know you were into …” and it connects people with these same interests and you make legitimate friendships all from this one T-Shirt, or sticker or whatever it is.

it connects people with these same interests and you make legitimate friendships all from this one T-Shirt, or sticker or whatever it is

I loved seeing the Hole shirt, I had one when I was younger.

One of the first things I put out is this rip on my favourite Sonic Youth tee. It sells for like $2000 so I know I’ll never own it, I was like fuck it I’ll just make my own one and it will be even more special to me. It has Winona Ryder on it and says Sonic Youth in this crazy typeface made of weird people and characters. I found the copy of the magazine they took the Winona Pic from and then printed off the text above the pic and stuck them together so it spelled Life Is Unfair instead of Sonic Youth. I know when I wear it there’s a chance I’ll meet someone who nerds out on that tee as much as me and I can only assume it will be a blossoming friendship or maybe even romance.

What do you do for a living outside of running the company?

I like to make a lot of expensive stickers and other expensive useless things so I am lucky to have a job working as a designer for this LA based brand called Noon Goons.

The guy running it is born and bred Los Angeles, skating and bikes and surfing and all that stuff, it’s cool because I work with people who get me and aren’t just some random company asking for logos. I’m usually talking to them most of the week, I handle all the graphics and give my input on other stuff like prints or whatever I feel like designing. They have been good to me and I’ve learned endless amounts of things that have transferred to Life Is Unfair too. I have a lot of creative freedom and If I have an idea for a print or a jacket or something I can always pitch it to them which is pretty cool.

Do you have a team of people you flow? We have seen Billy Trick wearing your clothes.

Haha umm no I don’t think I would ever have a team, that would make it a bit too serious for me. I think teams have their place but Life Is Unfair is for everyone really, regardless of if they skate or not. A lot of my friends who are a bit good at skating will buy my stuff if they like it, which is really nice, I think there should be a bit of a move towards supporting your friends’ things; especially within skating where people are so used to getting shit for free all the time. If you’re getting boards, shoes and all that stuff for free and your friend is making some nice things then buy it!

I always buy things from my friends and even if they give me discount I think it’s always polite to try and pay full price even if you don’t really want to or you’re a bit poor. I wouldn’t charge a friend full price for something if they asked but it’s always a cute suprise if they offer or buy something through the site.

Yeah, seeing orders from people you know must feel good.

I am also quite crap at skating so if I did have a team it would be full of people who are equally as bad as me or worse because life is a bit more fun when you’re shit at skateboarding. That being said I would like to say that there is a place on my team for Jamie (Platt) Billy (Trick) and Matlok (Bennett Jones) as soon as you guys burn out and become washed up has-beens.

The Bernardine Dohrn board you released was cool. Will you continue to release boards?

Yes for sure, I ended up watching a bunch of videos on her, there is so much stuff out there. Her FBI mugshot was just too good not to run on a board, I put it with the word destroy above which I use all the time in my work, it’s just a little nod to Vivienne Westwood.

I want to keep making boards if I can because it’s a bit weird doing artwork that’s super long and thin and it usually takes me a while so it’s a good distraction from life anxieties as it keeps me occupied. Corona managed to mess up all the board manufacturing so there are no boards this time, but next year I’ve got some coming out in very groovy colours!

Can you give us a laundry list of inspiration behind Life Is Unfair…

hmm, I love making lists so I will get too excited and end up with a 100 bullet points if I don’t limit it to five so, I guess to summarise what inspires me to do what I do it would be:

Impending death. Animal prints. Really big graphics. Sexiness and swear words. Natural dyes and googly eyes.

Tell us about this new drop of stuff. This is the first proper collection you have put together, do you have a favourite item you’re really pleased with?

Yes the new stuff, err, well I broke up with my girlfriend and ended up making a million graphics about love. I didn’t really notice it until the end so I had to scrap half of it. But I did let my favourite heartbreak related graphics stay in because they are very cute and probably some of my best stuff is done when I’m sad anyway so fuck it.

The puff hoodie is probably my favourite because I love novelty inks, The Apocolypse tee also because I kept a typo in as it made me laugh and I think you should have fun with graphics, then maybe the sofa pants; they’re supposed to look like the knees have been smashed in with hammers.

I heard you were opening an appointment only vintage skate shop. Tell us more.

Yeah me and me friend Elliot who I mentioned earlier, we both love old skate stuff. We were collecting for ourselves and then sort of came up with the idea to do a Skateshop where all the clothes are originals from the 80s right through to 00s. We named it Misled Skateshop, a Zero homage.

It takes a lot of time and money to find this stuff, it’s been about 3 years of mayhem to get to this point but, we should be open soon. We have already had so many people messaging us wanting to get the first appointment so I think it might be complete chaos when it does open haha!

What made you decide to do it by appointment?

The reason it’s appointment only is because it’s a bit of a mental idea, this stuff is like decades old and isn’t just sitting around in multiple sizes so you really have to put in work to even get like a rail of tees together. Sometimes you have to start small and see how you can grow and the appointment only format lets us do that. We know a lot of collectors already and there are endless people who love a certain era in skating, either for nostalgic reasons or just because the skating is better. It also means we don’t have to worry about random customers coming in and out and the classic skate shop balance between letting smelly skater friends hang out and also needing to not scare actual customers away.

In the space you can come and hang out as long as you want, watch some skate videos and play video games, look at some crazy old clothes and if you don’t have any money you can just take some free stickers or try to steal one of the old mags we have stacks of.

Any specific gems you are sat on?

Lots of gems! Old crazy Powell Peralta shirts, Hensley gear, early Alien stuff, OG Blind jeans and even the Osiris G bag with the built in speakers. That was Elliot’s childhood bag and I think he’s going to take it to the grave with him, but maybe come in with a bribe and we’ll see Haha!

What do you think about the little boom of new companies popping up in London?

When I moved back here I was so exited to be around a bunch of people making stuff and then I got here and I was so bummed because no one was really doing anything. The only person I met that was running a little brand that didn’t suck was Luca at a Hidden Mangroves, I got this cool scarf from him the day after I met him and I still wear it now, thanks Luca!

Now it feels like there is this little wave bubbling up here in London. I love Nick (ADWYSD) and it’s been crazy to see how far he’s taken his stuff since we met, obviously Nancy is the bestest, Fungibles are super sick because they also make some wacky gear, Lloyd has been doing some cool graphic stuff with Passion, then I guess I’m making my stuff and trying to help however I can to grow the scene a little. I want to get to the point where we can do a cool little street fair or something in the Summer to coincide with the next Bake Sale, that would be cool.

Is there anyone younger than you who is coming up that you’re a fan of?

Yes, so many. I’m really anti gatekeeper mentality, no one is born with infinite knowledge about making stuff, we all learn at some point so I think there should be a big effort from older heads to help younger kids come up and make stuff for themselves. I’m super inspired lately by this group of kids that are making really cool shit, they all have their own thing from knitting, painting, poetry, taking photos, making tees. They do it all and they have this really nice group of friends, some of them skate and some of them don’t and it’s just really cool to see these nice people killing it at 18/19 years old. One of them, Joe, he sews all my labels in for me, he takes really good pictures and is making a book that’s coming out next year, it will be killer.

I’m really anti gatekeeper mentality, no one is born with infinite knowledge about making stuff…I think there should be a big effort from older heads to help younger kids come up and make stuff for themselves

What can we expect from Life Is Unfair in 2021?

More charitable snacks, more spelling mistakes, more fancy clothes and also this thing I’m doing called the House ‘O Junk.

Tell us more about that.

Yes so if you’ve been to Slam on a weekend then you would have seen the Brick Lane market. I always thought it would be cool to have a stall there and recently I got accepted as a trader so I’ll be your weekend neighbour as of next year which will be epic. I’ll be selling some one off hand made Life Is Unfair creations alongside some nice knitted bits by friends, zines, patches, candles and badges and then random old sexy trinkets and stupid novelties.



Message to the community…

Don’t be a meanie.

Anything else?

Yes I would like to thank everyone at Slam for stocking my stuff and thank you Jake for letting me bore the pants off everyone with my life story. Lots of love to all my friends who support me and to everyone who buys my stuff, I love you all! Also a special shoutout to my friend Matt at The Pale Girls for keeping me inspired to make stuff for all these years!


Thanks to Jack for taking the time out for this interview. We hope you enjoyed getting acquainted with one of our latest additions to the clothing rail. Be sure to check out all of the latest from Life Is Unfair

More company Profiles: Skateboard Cafe / Rassvet / Alcohol Blanket.